What information should you include at the top of your website’s front page? The “above-the-fold” is the area of a website page you can see without scrolling. This use to be very important when everyone was searching the internet on a desktop. The idea of an above-the-fold area has changed because now people use desktops, […]

Do you have clear Call to Actions on your website? What is the goal of your website, and how are you directing visitors to this goal? Purpose of a CTA (Call to Action) A CTA encourages your website visitors to take a specific action. That might be anything from buying a product to filling out […]

Building internal links on your website is an important part of a SEO strategy What are internal links? Internal links are hyperlinks that link to other pages on your own site. The idea is to use anchor text that gives your visitors an idea of what the page is about before they click it. Anchor […]

Reducing the number of fields on a form can drastically improve your conversion rate. Let’s take a look at how you can improve the forms on your site. Keeping the number of fields to a minimum is key. Forms on your site can vary in purpose, but a long form with 20 fields to fill […]

Broken links contribute to a bad user experience and can cause people to click away We all know that feeling when you’re searching for information online and get a 404 error. Do you try to find the page on the site, or do you just leave? Are you losing traffic to broken links on your […]

How can we make it easier for website visitors to find what they’re looking for? You will want to minimize the number of top level tabs you have in your navigation bar while adding supporting pages underneath the appropriate tab. Typical top level tabs include Home About Services or Products Testimonials Blog Contact When you […]